Common Terms of SEO and SEM

SEO is an acronym for Search Engine Optimization. This is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible, making your web site and its content attractive, relevant and visible to search engines and web searchers. Do read on for more SEO tips, tricks and invaluable advice.

SEO = Search Engine Optimization

Search Engine Optimization is the process of scientifically tweaking a particular website's pages in order to get a good rank from major search engines for a competitive keyword or group of keywords. Despite popular opinion, Meta tags don't really help at all. However, the description tag is important because that is the description that will appear in your listing on Google.

SEM = Search Engine Marketing

Search Engine Marketing is one effective example Internet Marketing that involves search engine optimization. This involves planning and executing right methods to target and get quality traffic to a particular website and convert this traffic into sales or signups. To begin selecting keywords, consider what words and phrases the people you are trying to reach will be searching on. When placing keywords in your keyword tag, it is best to use phases rather than single words. Almost all single words are in very widespread use, thus will not tend to produce high rankings. Keyword phrases can be better tailored to your business.

SEO Specialist = Search Engine Optimization Specialist

Previously called Search Engine Optimizers (SEO) but revised to SEO Specialist to give way and prohibit confusion with search engine optimization as SEO. This term is use to describe a professional practitioner performing effective search engine optimization procedures.

SEM Specialist = Search Engine Marketing Specialist

Term used to describe a professional that analyzes a certain website and recommend a particular procedure to perform in order to get the desired traffic and sales.

White Hat Procedure

Search Engine Optimization procedure that comply with search engines rules. Also know as ethical procedure.

Black Hat Procedure

Search Engine Optimization procedure that did not comply with search engine rules. Widely used by many SEO specialist to get a good rank in a shorter period of time. Effective but very dangerous procedure that may cause a certain website removed from major search engine's database. Once you have a list of potential keyphrases with a high amount of Internet traffic, comb over that list and see which keyphrases best describe your product or service. These are the ones you should consider.

This is just the briefest introduction to search engine optimization.

SEO can really help your business grow. Search engine optimization brings paying customers to your door step. The customers that SEO bring you are long for your products/services as they have entered your websites keywords/phrases into the search engines. SEO will further help you transform visitors into buyers by analyzing their behavior once they find your site. So, we do urge you to engage in our very affordable SEO Services, or if you cannot afford it, do go through our site for Free SEO information, various free SEO tools, SEO software?s, SEO Books, SEO Articles, SEO Glossary, SEO consultations, as well as SEO Trainings.