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Advantage Vs Disadvantage of Internet marketing

The advantages of Internet marketing are many. Since the World Wide Web is so widely available, businesses can access millions of potential customers with just a few clicks of their mouse. Yet, as with any form of advertising, there are some disadvantages of Internet marketing as well. Each business owner and salesman will need to consider both in order to decide if online promotion is right for them. By weighing their options and determining the type of consumers they need to reach, they can see more of the advantages than the disadvantages

The Web is not just nationwide - it’s worldwide. This means that your product or service can be viewed by people just about anywhere in the world.Compared to other forms of advertising, Internet marketing can reach a far larger number of people. Television and radio ads just can’t compare to a pop-up or banner ad online. Mailings get thrown away and aren’t cost effective. it can also help you reach your target audience of consumers. Through email marketing, you can reach thousands of people at once. You simply sign up with a service that sells you the email addresses of thousands of interested, potential customers. You or the service can send them an email about your product or service with a link to your website. Your website will also help you to reach your target audience.

There are some disadvantages of Internet marketing. There is a possibility that you could be participating in illegal or unethical online promotions. That is why it is extremely important that you familiarize yourself with the appropriate ways to obtain emails and to avoid spamming. Another of the disadvantages is that you may not want to reach customers through the Internet. You or your type of business may be the kind that requires face-to-face contact for success. You may be selling a product that is best demonstrated in person. You may also have a particular consumer base that isn’t as Internet savvy such as the elderly. Thus, your efforts to market on the Web would really be a waste of time and money. The last of the disadvantages of Internet marketing is that unless you can market professionally, few consumers will take you seriously. Just like other forms of advertising, it is equally important that you make the right impression with consumers. Your website, emails and ads should all be presentable and professional.