Often familiar words and concepts become incomprehensible to business people when prefaced with the letter "e". eMarketing, eBusiness, eCommerce, eLearning, eService, e-This, e-That ….. The list goes on and on.
OK, back to business. Let's define as simply as possible what e-Marketing is.
Rather than creating a Web site, e-marketing focuses more on communicating on line, using a customer-directed dialogue with your company to find new prospects, increasing loyalty and making it easier for your customers to do business with you
E-marketing means using digital technologies to help sell your goods or services. These technologies are a valuable complement to traditional marketing methods whatever the size of your company or your business model.
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