It’s worth taking the time to make your site more search engine friendly, because some simple changes may pay off with big results. Even if you don’t come up in the top ten for your target keywords, you may find an improvement for target keywords you aren’t anticipating. The addition of just one extra word can suddenly make a site appear more relevant, and it can be impossible to guess what that word will be.
Also, remember that while search engines are a first way people look for web sites, but they are not the only way. People also find sites through word-of-mouth, traditional advertising, the traditional media, newsgroup postings, web directories and links from other sites. Many times, these alternative forms are far more effective draws than are search engines.
Finally, know when it’s time to call it quits. A few changes may be enough to make you tops in one or two search engines. But that’s not enough for some people, and they will invest days creating special pages and changing their sites to try and do better. This time could usually be put to better use pursuing non-search engine publicity methods.
Don’t obsess over your ranking. Even if you follow every tip and find no improvement, you still have gained something. You will know that search engines are not the way you’ll be attracting traffic. You can concentrate your efforts in more productive areas, rather than wasting your valuable time.
Also, remember that while search engines are a first way people look for web sites, but they are not the only way. People also find sites through word-of-mouth, traditional advertising, the traditional media, newsgroup postings, web directories and links from other sites. Many times, these alternative forms are far more effective draws than are search engines.
Finally, know when it’s time to call it quits. A few changes may be enough to make you tops in one or two search engines. But that’s not enough for some people, and they will invest days creating special pages and changing their sites to try and do better. This time could usually be put to better use pursuing non-search engine publicity methods.
Don’t obsess over your ranking. Even if you follow every tip and find no improvement, you still have gained something. You will know that search engines are not the way you’ll be attracting traffic. You can concentrate your efforts in more productive areas, rather than wasting your valuable time.
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