SEO Support

Search Engine Marketing Facts

With millions of websites available on the Internet and more being added almost daily, the only way for people to find what they need online is through the use of search engines. People rely on search engines the way early sailors relied on the stars – they’d literally be lost without them. The good news about this fact is that people’s reliance on these tools has made search engine marketing a popular and affordable way to boost traffic to your site and to increase your revenue.

A Couple of Facts

Before you start search engine marketing, you should realize why it works. First, research studies and reports form webmasters have shown that between 80 to 95% of their site’s visitors come from search engines. What usually makes the difference is whether or not the owner of the site does any additional marketing, such as direct mail, that might also attract visitors. That says even if you are doing other marketing methods you could be getting a lot more traffic if you concentrated on search engine marketing.

Second, people typically use the same main search engines for all of their efforts. The largest is Google. Nearly one-third of every single person on the Internet uses Google for their searches. That’s a lot of people. Yahoo and MSN are, of course, in second and third places with respectable percentages of their own: 29% and 27%, respectively. This information tells you that you absolutely should be doing some type of search engine marketing for your site and that you need to focus your efforts on Google, Yahoo, and MSN.

What is Search Engine Marketing?

If you’re not familiar with search engine marketing, let’s start at the beginning. Basically, you’re using search engines for the purpose of driving traffic to your site which is the main idea of the engines. However, you are taking extra steps to ensure that you gain access to the largest audience of potential customers possible. For example, SEO is a huge part of search engine marketing. SEO means developing content around particular keywords which are chosen because they are likely to be ones searched for by possible leads.