SEO Support

Put Rss News Feeds

One of the most misunderstood files, but yet one of the most powerful on the Web, is the RSS feed sometimes known as the RSS news feed, XML feed or web feed. One form of this special XML file is the podcast, but yet many casual and even hi-tech surfers still do not understand that they are using this exciting technology invisibly every day to read news and follow blog sites.

RSS, standing for Really Simple Syndication, is not new technology. The technology and implementation was created in 1999 by Netscape. RSS is an important technology and one that you are most likely using to get news, information updates, and to follow blogs that you like from a portal page invisibly. RSS files are created in XML or Extensible Markup Language. XML is another programming language used widely on the Web, like HTML, but one that cannot be read in its raw form by a browser. Because it operates invisibly, RSS has not been recognized by mainstream web surfers as the powerhouse that it is, but, that doesn’t mean that developers aren’t using RSS to serve you the content and information that you want most!

Why is This Misunderstood File So Powerful?
RSS, XML feeds or RSS news feeds, as they are commonly known, create the dynamic backbone behind many of the sites that many casual web surfers use every day without even knowing that they are using this exciting technology. If you visit a personalized home page, add content to it, or even subscribe to blog with one click buttons, most likely, you are using the power of RSS news feeds already. Blogs routinely and automatically create these RSS news feeds (sometimes in a format known as Atom) and these special files allow others to auto subscribe to your content and view snippets of your information in real-time from a variety of portal news aggregator websites like My Yahoo, iGoogle, My Live, My AOL, and others.

Podcasts are Another Flavor of the RSS News Feed
Podcasts or RSS news feeds which contain audio file enclosures are just another flavor of this powerful XML file format. It is interesting to note that as of late 2007, 13% of polled Web users had heard of and were routinely downloading and playing podcasts, but fewer than 7% of the polled Web users stated that they were using RSS news feeds on a regular basis. Actually, the figure of users utilizing RSS feeds is probably much greater than 7%, but people are simply not aware that this hidden application is most likely supplying the content and information that they like to review on a daily basis.

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Web design for seo - Latest Seo Tips

I got into SEO only a short time ago. Before that I was working for a IT College. It became quite clear to me after looking at site after site that if web designers were taught how to build w3c compliant sites and considered the search engines while building a site there would be a lot less SEO peddlers about. I started studying html only a few years ago and the only nod to the search engines was to include meta tag keywords in a pages html. This may not be the case at every educational establishment but it sure was at mine.

When I was studying it was stressed that w3c validation was an important thing to strive for and it is. When building a site its easy to dismiss a few errors in favour of getting a site cross browser compatible but you should not feel that your website is finished until it validates. Although it's still debatable whether or not having a validated site helps with SEO its a good habit to get into. It's generally easier to optimise a site from scratch so here's a few tips to think about when designing your next masterpiece.

Name the pages based on the keyword that you would like that page to rank for. Choose one main keyword per page to avoid diluting your keyword. Include a keyword in the name of your image folder and any other folders that are only one sub directory deep. This means your keyword will pop up more in your pages code. It's always tempting to use Javascript image rollovers for the navigation but the javascript code seems to confuse Google crawler spiders so if you can, use css instead. When writing the code for the navigation be sure to include full urls's, i.e. The full path to every page, and include your keywords in the anchor text of your links. This will help your internal linking structure.

As for content, lots of text, images and video. Including your video as a flash .flv file and then submit a video sitemap to google. Content is boss so jump to it.

Urchin- A Tracking Software

Urchin is a web site analytics solution used by web site owners and marketers to better understand their users experiences, optimize content and track marketing performance. Urchin tools are available as a hosted service, a software product and through large web hosting providers. These products are used by thousands of popular sites on the Internet.

1. Urchin 6 On Demand
2. Urchin 5 Software.
3. Urchin 4.

Urchin 6 On Demand
How many visitors you get from ads and keywords is not sufficient information. But urchin 6 tool shows you which keywords and ads refer your best customers. This tool shows you how your best customers navigate your site. It closes the loop on ad spend and revenue to calculate your marketing and website ROI. This tool increases conversions which helps in making more profits. It is easy to use and it simply tag your pages and paid URLs, and your reports are updated with the latest information throughout the day.
1. Site Overlay- It browse your website with Urchin metrics overlaid directly on your links and you can immediately see the popularity and effectiveness of each link on every page of your site. Its powerful reports shows the effectiveness of your site design in a visual method that is instantly understandable.
2. Funnel Visualization- It eliminate bottlenecks in your checkout and conversion processes and reduce abandonment. Pinpoint where visitors leave your funnels and find out where they go. 3. Advanced Visitor Segmentation- This tool defines your own custom segments such as geographic location and new versus returning visitors. It compares visitor behavior, conversion metrics, and trends for individuals or groups of visitors.
4. Trend Reporting- Its compare metrics across months, days, weeks, or any two arbitrary date ranges. Urchin shows you whether you are up or down for each metric.
5. Analysis Options- It provides report data on the fly and compare visitor segments, examine data over time, and view Lifetime Visitor Value. Drill down to view individual visitors, sessions, and click paths.
6. Key Performance Summaries- Urchin 6 on demand provides executive-level view of traffic quality and quantity trends. Quickly identify problems. Discover new opportunities. Compare referrals, regions, revenue, conversions, campaigns, and keywords.