Tips for Online Marketing

One way of the fastest ways of doing marketing today is building a website. Should one decide to shift and decide to do this, here are some tips one needs to know to get started.

1. The first thing to do is to determine what the person wants to do. The product has to fill a need that the customers want right now. It should provide a solution of some kind that will make that will improve the quality of life either at home or at work.

2. The next is to do the proper research. If the business is done with a group of people or a single proprietorship, it is best to brainstorm for the best domain name for the business. It should be catchy and will easily be remembered by people. Given that there are probably other people who have been in the business longer and that it is possible that the domain name has already been taken, it is best to think of several names in case it can no longer be used.

There are sites in the web that have search engines to look for a specific subject and using popular keywords for ones website will easily help people find it. These sites also allow one to make a site map which can be downloaded in minutes for a small fee.

Another good example is the various email sites and by doing a tie-up with these companies, one can get exposure as well as free service since people who do not have an account can also sign up and be an active member.

3. A product of good quality should be sold at a decent price. Sometimes, the product one makes is already available in the market. To be competitive, one must figure out a way to convince people as to why this product is better than the other leading brands available. What features does it have that the competitor doesn't? What makes it unique which is not only about the product on hand but the service that this can give as well?

4. Just like having a normal business, one must acquire the right equipment and machines for the job. These could be merchandise that is either physical or electronic and an online ordering system.

To be successful, one should be sure that the goods that a customer will order can be delivered on time. If there are any problems, a customer support staff or system should be ready to cater to that.

5. It takes money to make more money so one should be careful with what needs to be spent. By putting in tight controls in terms of expenditures and keeping track of the current balance while maintaining the same level of quality saves money which can be used for other things.

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SEO TIPS to design Seo Friendly Website

If you are planning to design a search engine friendly website you need to take some important points into consideration. Designing your web site as per these SEO Tips and Guidelines will help your site in good ranking and efficient web promotion and also provide and easy crawling for the spiders.

What is SEO friendly website: - A search engine friendly web site is a web site rank well in the search engines and can be easily found in the search engines. In simple words it should be formatted and designed in way that provides easy understanding for user and easily indexed by the search engines.

Use Div Layers instead of HTML table: - use of div layer in palace of old html table is more search engine (SEO) friendly that provides and easy crawling to web spiders and crawlers.

Researching for the keywords: - Search for those targeted keywords search by the net surfer most. But keep in mind the traffic of these keywords. First try to search out least competitive keywords that are mostly searched out.

HTML as well as XML Site map: - Submit html sitemap as well as xml site map which enables visitors and web spiders to understand the changes you have made on your web site.

Validate web site pages: - Html and CSS validation is very essential for a search engine friendly website.

Remove any broken and dead link: - Remove deal or broker link from the web site as they reduces your web site credibility. These links are not goods for search engine friendly website.

Design a site that is seo friendly is not so complicated but you need to have good communication between content developer, graphic designer and SEO analyst as at the same time you have to give a special attention to the site's architecture Hope these Latest SEO Tips Tricks and Techniques will help you for Search Engine Optimization.

10 basic Seo Tips

Basic SEO

1. Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags. Inserting a keyword or key phrase will greatly improve your chances of bringing targeted traffic to your site.

Make sure that the title tag contains text which a human can relate to. The text within the title tag is what shows up in a search result. Treat it like a headline.

2. Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.

3. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page.

Adding the exact same text for your h1 tag will tell the reader who clicks on your page from a search engine result that they have clicked on the correct link and have arrived at the page where they intended to visit. Robots like this too because now there is a relation between the title of your page and the headline.

Also, sprinkle your keywords throughout your article. The most important keywords can be bolded or colored in red. A good place to do this is once or twice in the body at the top of your article and in the sub-headings.

4. Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed.

I always use the headline of my pages as the title tag to help the robots know exactly what my page is about. A good place to insert the headline is within the h1 tag. So the headline is the same as the title tag text.

5. Do not spam the description or keyword meta tag by stuffing meaningless keywords or even spend too much time on this tag. SEO pros all agree that these tags are not as important today as they once were. I just place my headline once within the keywords and description tags.

6. Do not link to link-farms or other search engine unfriendly neighborhoods. A good rule of thumb is if your pages do not contain any words that reflect the content of the site you are linking to, do not link to it.

7. Do not use doorway pages. Doorway pages are designed for robots only, not humans. Search engines like to index human friendly pages which contain content which is relevant to the search.

8. Title tags for text links. Insert the title tag within the HTML of your text link to add weight to the link and the page where the link resides. This is like the alt tag for images.

My site contains navigation menus on the left and right of the page. The menu consists of links not images. The links are keywords. When you hover over the link with your mouse, the title of the link appears. View the source of this page to see how to add this tag to your links.

9. Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.

10. Submit to the search engines yourself. Do not use a submission service or submission software. Doing so could get your site penalized or even banned.

Backlink Tips.

We all know what backlink is, really?

Search engines use the number of backlinks that a website has as one of the factors for determining that website's search engine ranking. Google's PageRank algorithm uses backlinks to check for sites rank.

Links that point to ur site reveals that u have valid content related to ur niche site that u market and for that reason google gives importance to quality based content links.

To increase PR webmasters use SEO
Basic factors for BACKLINKS:

# Age of Domain (old domains preffered first)

# .Edu, .gov. org links can greatly increase ur page rank as 1 .edu can make a big difference provided it should be based on relevant category

# Content, Community, Message boards, Article posting, Social Bookmarking, Group posting can get in backlinks

# One-way backlinks are great which is widely being used.

# If the Content is appealing and is subjective then u can get a massive traffic of links pointing to ur site which ultimately boosts ur page rank

Suggestions for Backlinks

# Target Niche site

# Avoid Link Farms

# Avoid Mail forwarding of spam mails

# Generate One-way links to get Backlinks

# Link exchange with only relevant categories as it would take a lot of
time but its worth if u get .edu or .org site which can make a huge difference.

# Check on updates for change in google's algorithm

# Avoid paid links

# Use Yahoo paid directory for TRAVELS, Property, Online Shopping

# Relevant directories with few external links

# Relevant Directories with PR 2-3-4-5 or with greater Internal Links

# Optimize ur site for users with relevant keywords that point ur site

# Use SMO Technique ( Social Media Optimization) which can generate huge traffic but should be relevant to ur subject

# Combine SEO + SEM + SMO can generate quality based BACKLINKS.

So i thought i need to stop here, i would come up with some great tools related to backlinks.
So keep glued.