SEO Support

Importnace of Organic SEO and Link Building

Organic SEO or search engine optimization is a slow and steady process. Achieving top rankings takes time and link building is a big part of that effort. If you are to have a successful web site and obtain high search engine rankings you will need quality relevant web sites linking to your web site. The amount and quality of links you need will depend on the competitiveness of the keyword phrases for which you are optimizing. More web masters are focusing on quantity and getting several links fast. This is bad because it can be seen as manipulating the search engines. Check the guidelines for the search engine you are trying to optimize for, this will give you a good idea of what and what not to do.

There are some easy ways to get permanent one way links Building. Directories are the best first step and may be all you need if your key word term is not competitive. They can also be a good source of relevant traffic. Directories are a human edited trusted link source, look for directories that have a good reputation and are well established. If you can, get listed in a niche directory to increase your relevance.

When obtaining links from other sites focus on the quality of the link. Is the page on topic and relevant to your site? What is the position of the link? Is it off to the side with a bunch of other sites? Does it look natural and like it belongs there? What is the anchor text of the link? These are the questions you need to ask yourself when optimizing off site links. Reciprocal links have some value, but with software that automates the process it seems to have gotten out of hand. Plus do you really want a link on these low quality directory pages? How much value do they add by linking to you?

Writing articles is another good way to get incoming links, plus you will gain traffic. There are several free web sites that you can submit articles to. The links are valuable on article pages because there are usually very few links on the page, plus the article will be relevant to your product or service offering.

Write a press release to announce your business, new service offerings, or any news that is important. You may end up getting several links, plus press releases are usually available for a long time on the internet.