7 Search Engine Strategies That Work

As the Internet becomes even more pervasive, the importance of search engine optimization continues to grow. You can make the most of your Internet marketing efforts by following the same steps that top ranking sites do for improvinge their rankings. You may think that top ranking sites have to spend lots of money to get there. The truth is that sites who come out on top, follow some basic search engine optimization guidelines. These guidelines are easy to follow and often cost little or nothing to put into practice.

1. Manually register your site with DMOZ, also known as the Open Directory Project. The Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors and feeds other leading web directories.

2. Manually submit your site to Google. If you'd like to wait, Google will eventually spider your site and return it in search result listings related to your site name and keywords. However, this may take some time. For faster inclusion, visit Google and submit your site manually.

3. Purchase a listing with Yahoo! Directory Submit. Yahoo! like Google provides many search products. However, Directory Submit is essential for any business on the web. For a fee of $299 Yahoo! will include your web site in their directory that fuels websites like Yahoo!, MSN and AltaVista.

4. Make sure you are using keywords with a high KEI. This measure takes into consideration both the popularity and competitiveness of your keywords. By focusing on keywords with a higher KEI, you can optimize your chance for search engines to select your site for keywords at little or no expense.

5. Engage in a link building campaign. The more links you have to your site, especially if they have a high Google Page Rank, will signal Google and other search engines that your site is important. A great way to do this is through article submission or affiliate programs.

6. Make your site easily to crawl. Search engine do not like dynamic pages. Although this is changing with the advent of Google Site Maps, it is still important to ensure that all search engines can easily traverse your website. Make sure to use HTML coding and avoid dynamically created pages.

7. Be patient. Once you follow these suggestions, allow search engines time to re-index your site. In the Internet age, we're looking for instant results. However, it does take some time for all of your search engine optimization techniques to take hold.

By implementing the suggestions we've discussed in this article, your search engine optimization efforts can generate positive returns. As the world of search engines continue to evolve, it's important to learn about the latest techniques and requirements for improving search engine results. Continue to focus on SEO Services. If you do, you'll find yourself at the top of the rankings!

SEO , SMO & SMM ... what's the difference???

SEO , SMO & SMM ... what's the difference?

SEO - Making your page "optimal" for visibility in various search engines. Nothing social about that unless you're using something like Mahalo.

Social Media Optimization - the phrase Social Media Optimization was first invented by Rohit Bhargava.It means Making your web pages and your site content easy to bookmark, share, recommend to friends, to comment on or even to syndicate on Facebook, other blogs etc. Things like adding chicklets for Digg and Delicious, email this link options, post to Facebook, embed video links, add to social shopping sites (for ecommerce)...

Social Media Marketing - this is the off-page stuff. This gets into link building a bit, if you're using social networks to build links. For example, you make a certain type of handmade Stone (Granite , Marble ETC....). You can join the social shopping engine Etsy which focuses on hand-made and Kitchen COuntertops, submit your products to the social shopping site FiveLimes that loves the green friendly business, and write an article about how your product saves the planet and post it on Green friendly sites like Care that allow you to post your own blog entries. Include keyword optimized contexual link within the article, and you're SMM'ming and SEO'ing.

I agree that these are e tenants to social marketing (SEO, SMO and SMM) and that one is focused on your site and one is focused in neighborhoods away from your site.I also see SMO as not only onsite but also in optimizing results that are offset with SMM efforts. The two components are essential in any great SMM campaign.

SE status by MSN or Live.com

I just check my search engine status. At one time, my site and all its pages were indexed by MSN Live. Now, my traffic blazer shows 0 pages indexed, when before it showed 20 -30 or so. When I search Live for my site, it doesn't show up in the search results. If I search Images, the images come up and you can click them to my site. Why would they no longer have my pages indexed?

well, Live.com seems to be the most unstable SE (imo) coz the fluctuation on rankings is very unpredictable.But they takes time seem to re-index their database and update their listing more frequently.

Think on Pagerank and page Title

Pagerank and page title are the two things you REALLY need to pay attention to. If a website with a low PR is ahead of a website with a higher PR it means their page title was more relevant. If you search in Google for "latest Seo Tips" my blog comes up #4 & #5. You can see that other websites came after me that had a higher PR. I actually have a PR of 3 yet I'm in front of them. This was partially because of my page title and keywords. If they did exactly what I did and had their PR they would be in front of me. Not to metion I also have the word "Seo Tips" in my domain. But if you search for the word "Seo Tips" in Google you'll only see websites with high PR. That's because that's a single word and lots of people are going for it in their titles and content. On "quality" keywords only the high PR sites will come up first. You can also search for the term "Seo". Don't you notice that all the websites on the first page seem to have about the same PR? As the list goes down their PR gets lower.

If I'm correct, your pagerank is based on the number of inbound links compared to websites that are in the same category as yours. So if my website was in a category that less people are competing for it would be easier to build up my pagerank. All because you have a high pagerank doesn't mean you can get a top spot for ANY keywords. Or does it?

It's based on the number of inbound links, their relevance to your site, and the PR of the inbound links you receive. There are probably other specs to the algorithm, but those are the ones most often talked about.

High page rank doesn't necessarily help you place high in the SERPs and low page rank doesn't mean you'll have poor placement. Placement in the SERPs also depends on what keywords you target for your niche and your on-page optimization.

If two websites are competing for the exact same keywords the website with the higher PR will appear before the other. The only time they have an advantage is when somebody types in a longer phrase. If the website with the lower PR has that phrase in their page title and throughout their website, they can beat the site with the higher PR if it doesn't have that phrase on their site.