Saturday, February 7, 2009
at
12:11 AM
Posted by
Deepak Shrivastava

When it comes to SEO many webmasters think of link building in order to boost their rankings, generate traffic and earn money during the process, however the methods used by many people are less than appropriate and the same practices are replicated by many others who want to make a quick buck. When it comes to link building, the end doesn't justify the means.
If you are brainstorming your link building campaign here is a good checklist of things to avoid while optimizing your sites.
Spamming Wikipedia
As many of you know, this particular site has tremendous value for the end user, it has unbiased information which can be used for research because it is factual and not based on emotions and speculations; in fact this is one of the reasons why it ranks so high on the search engines, particularly Google. Many webmasters have thought of editing an article related to their site with the purpose of obtaining a high PR link, the only problem is that in order for your article to get accepted at this online encyclopedia it must be well researched, well written and unbiased; while it may sound easy to do, it is actually quite hard since you have to eliminate sales speech and provide pure information. With all of this said, you might want to reconsider your plans of "spamming Wikipedia"
Incidentally, Wikipedia has been using the "no-follow" attribute for some time now, so your site will not get the link equity you might be after.
Spamming Youtube and other Video Sharing Sites
This is yet another "opportunity" for people desperate for back links. Just like Wikipedia, video sharing sites have implemented the "no-follow attribute" which provides no SEO benefit to your site. Moreover, people hate it when they are having a discussion relevant to the video being watched and all of the sudden someone bluntly suggests a site which is not even relevant to the conversation, if you ever decide to do this you would be killing your SEO campaign since potential visitors now hate your site because you have been spamming it all over video sharing sites.
Spamming Forums
Message board spam has been around for quite some time. Message boards or forums were designed to attract people who would like to share their ideas and opinions with people interested in the same topic, as you see forums are all about content relevancy which is what most "sig-spammers" forget.
Spamming Blogs
If you have ever had the change of starting your own web-log, you may have noticed that several individuals tend to post "comments" which are highly irrelevant to the post and are also filled with a plethora of links. Bloggers dislike this practice very much, that is why blogging platforms such as Wordpress have implemented anti-spam plug-ins such as Akismet in order to minimize this "comment-abuse" Again, building links this way gives your site a bad image.
Spamming Webmasters
It is very annoying to check an email client just to find out that one more webmaster has sent a poorly written and sometimes irrelevant link exchange request, there is a really good chance to acquire strong links this way, however sending machine generated messages to a random list of webmasters will not get you anywhere, in fact, it will hurt you. When building reciprocal links, it is always a god idea to focus on relevancy and quality instead of quantity.
Link Pages (not relevant or useful) - Site-wide reciprocals
When webmasters were caught on the "link-fever" a few years ago, the creation of generic link pages became popular. People added links to a huge list which offered absolutely no value to the surfer, if this is what you are doing then you might want to research new ways to attract inbound links. Exchanging reciprocals with other sites is not a bad idea if it is done the right way, so forget link pages and place those reciprocals on pages which have content and are directly relevant to your trades, this will also avoid site-wide links which look like an effort to artificially create weight and page rank.
Submitting Undeveloped or Poor Sites to Directories (DMOZ, Yahoo Directory, Business.com, Joeant.com, etc)
The sites quoted above provide great SEO benefits if your site gets listed and indexed within their categories, the main reason people get rejected from these directories is because their sites are not fully developed or provide no value to the visitor, if this is the case you might want to add content thinking about the end user rather than the search engines because in the end, the ones clicking your ads and buying your products are not the search engine spiders but the "human visitors"
Saturday, December 20, 2008
at
11:44 AM
Posted by
Deepak Shrivastava
Search Engine Optimisation (SEO) is increasingly important to the success of your business, it's vital to get and stay ahead of your competition. But when choosing the best SEO solution, it's imperative to get the service that you really need.
All Inclusive
If you're completely new to SEO and you don't have the time, budget or inclination to learn about it, you'll need a package that does it all for you. A great SEO expert will be able to provide a full 'All Inclusive' package. This type of package would usually include:
- Website Analysis and Website SEO maintenance
- Keyword Research, Analysis and Implementation
- Link Building
- PPC Management
- Reporting
All of these areas are essential to SEO success and are distinct fields of expertise requiring a combination of knowledge and experience that only an expert brings.
Wednesday, November 5, 2008
at
5:36 AM
Posted by
Deepak Shrivastava
RSS can be utilized by webmasters to deliver their website content to the target audience in many creative and innovative ways. RSS web feeds generally contain the topic summarized in a very easy to understand format. Moreover, it does not burden the user to read the whole article in order to see if it was what they were interested in. The title and summarized information in RSS feeds usually gives the reader enough information to decide if he/she is interested in reading it further. This in turn brings in targeted unique traffic to each of your pages, instead of all the traffic coming through the homepage. In other words, RSS feeds greatly facilitate page-to-page traffic generation.
Anther attractive feature of RSS is its ability to deliver important updates directly to your visitors email. RSS feeds come with a subscription feature, whereby, your visitors sign up to have any new updates or articles alerts delivered to their email. If you manage to write a content that is of interest to your existing visitors, the email alert subscription would help in bringing back those visitors. Since your visitors always prefer to get access to the "information they need" in a least simple and fastest way possible, RSS feed subscription gives them the option to access their articles, updates or products of choice from a centralized and easy to access location; that being, email alerts.
Monday, September 1, 2008
at
10:07 AM
Posted by
Deepak Shrivastava
Online marketing or Search Engine Optimization is the most popular term today. It was commonly known as internet marketing but due to insistent public demand the term was changed to online marketing service.
Basically this is a Technique that is used to improve your business in a prominent way. Online Marketing or Internet Marketing Includes many techniques like Search Engine Optimization and Web Development. Online marketing is an extremely cost-effective business that allows even small business owners to market their product/service for a relatively lower marketing budget.
Seo services is basically design and develop your quality website, and take this further to optimize your web pages and improving the web Page Rank so most of the search engines will crawl your website quickly and easily.
Todays Internet Marketing Business Provide you an Innovative way to Increase your profitability in your business.with Internet Marketing your product or service is used to rank in major search engines like Google Yahoo and Msn.
Thursday, August 28, 2008
at
8:42 AM
Posted by
Shiv Prasad
There is still a lot of discussion going on wether the Google Sandbox exists or not. Some say it exists some say it doesn't. Just pretend it does exist, how is it possible that some
SEO's don't get hit by the sandbox filter?
First of all, let me explain to you what the Google sandbox is. The sandbox filter is a filter that Google uses on keywords with high search volume and high competition. The whole mindset of the filter is that new website go in some sort of quarantine so they don't rank high in the search engine result pages of Google. This quarantine could take from several months to a year. This was originally introduces to block out spam websites. Before the sandbox filter was born, as a spammer you could make a website, spam Google with it get banned, and instantly make another website and get your original ranking in Google again. But with another domainname. And because Google isn't really fast in giving penalties and bans it takes a couple of months before the new domains get caught. This was easy money making in those days! But not anymore, because now the Google Sandbox filter will solve the problem!
But that doesn't mean we're really stuck to that filter. We are optimizing for search engines, and the sandbox is part of that, so there is a solution.
Only new domains trigger the sandbox filter. So a solution may be to buy an old domain name, or if you already have one, use an old domain name. But this is often really expensive and it doesn't always fit your needs. But there is a solution for that: DeletedDomains.com. On this
website are domains that come available the same day. Just search some of the domains for age with the Archive.org wayback machine, and if you find an old domain you can buy it at a hosting company for as little as 15 bucks. You can also take a look in Google to see if the website on the domain is still indexed in Google, that fastens up the process a bit. It doesn't matter what domain you choose, the only thing you have to do is 301 redirect the
domain to your main domain. Then you have to hope your old domain get's indexed again so Google will know that the domain moved permanently to the new location. This will give you all the linklove of the old domain and you get the age of that domain. So you can easily build your website and gain high rankings without any sandbox restrictions.
Thursday, August 21, 2008
at
10:31 AM
Posted by
Shiv Prasad
Website promotion requires certain basics. People often commit common mistakes while promoting their websites. Such
SEO mistakes can be avoided or corrected if little care is taken about it. Some of these mistakes are listed as under-
Target the wrong keywordsPeople often make and define the wrong keywords that are not at all searched. So proper keyword analysis should be done Wrong keywords take you no where. Your Search Engine Optimization Company becomes successful only on choosing the right keywords.
Ignore the title tagSearch Engines give more preference to title tag these days rather than other Meta tags. Some people leave this tag empty. In fact title tag is the most important place to have keywords. This affects your search results as page title does not exist when you ignore this title tag.
Flash website without htmlFlash is attractive only to the users but not to the search engine spiders. If you make a flash
website to attract the users and strictly want to promote it in search engines then it is better to provide the alternative html version along with it. As search engines can not read the flash content and also not able to index it, so it becomes necessary to create the html version.
Use JavaScript MenusSearch engine do not read the JavaScript. In case you think it is necessary to use it in the website, you should build a site map. You can also build a no script tag. This will make your links get easily crawl by search engine spiders.
Too much concentration on Meta tagsSearch engines these days do not give much preference to the Meta tags as it was in the past. You can not ignore the Meta tags but don't spend too much time on it and think to rank well only because of this. These days there are various other promotion methods also available along with the content optimization.
Back link spammingBack links are always considered as good but people resort to the practices of collecting back links through link farms which could get your site banned. Do not emphasize on quantity of back links rather than the quality links. It's the quality that counts in the end.
Lacks of keywords in the contentsome people write the content which has no keywords. These days search engines give more preference to content rather than to Meta tags. So content mixed along with keywords has become important part of content optimization. Use only images for headings
Many people use
images in headings with the concept of making an attractive site but in Search Engine Optimization terms images in headings and menus proves to be a big mistake. H1, H2 tags and menu links are important Search Engine Optimization Items which must contain the important keywords or alternative tags in images.
Ignore Uralssome people define the URL without any idea. Define the keywords in the URL. This will give you additional preference over your competitors. Keyword in URL is more important in Yahoo and MSN but Google also gives preference to it when the relative weight of keyword is high.
Friday, August 1, 2008
at
4:06 AM
Posted by
Shiv Prasad
What is SEO? SEO literally stands for "Search Engine Optimization". It is a tool by which websites get higher visibility and thereby higher ranking when search engines identify sites based on random keyword queries from surfers.
It is a well known fact that a surfer will very rarely go beyond the third results-page when he/she queried for a site/ subject. Hence, it is important that your website be as close up on those first three pages. When starting a home based internet business, and as long as you are online, this aspect will be crucial to your success and life on Net.
Hence SEO is one of the main tools for your websites promotion as well as marketing, when starting a home based internet business. Your identification however is very much dependent on the keywords that are linked to your website. These keywords need to be acutely descriptive and very much common so that people who think of your business will come up with these keywords when searching fro business such as yours. Only then the SEO will work best for you.
Starting a home based internet business can be a run away success if the website comes up within the first 20 results of organic searches. It has been observed time and again, that people like to search for what they want more than clicking on ads or banners they see. A good SEO then can be invaluable to you when starting a home based internet business.
SEO not only brings you in the "popular list", it also will keep you visible. If you do not come up in organic searches, you do not exist in the minds or eyes of the people on the Internet. Hence, the SEO not only will keep your business popular, it also assures you of constant visibility. Starting a home based internet business will be doomed without visibility - it is like having a shop in a no-man's land. Who will buy from you if they do not know you existed.
SEO is done professionally through a number of techniques. Some are done with the help of flash pages whereby some words link to your website though the repetition of certain keywords, some are done through meta tags, and some are done through code linking with top search engines. Which ever way it is done, it is best to have a professional doing this for you. Starting a home based internet business without SEO - professionally done SEO - is not a real good idea.
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Thursday, July 10, 2008
at
12:17 PM
Posted by
Shiv Prasad
With millions of
websites available on the
Internet and more being added almost daily, the only way for people to find what they need online is through the use of
search engines. People rely on search engines the way early sailors relied on the stars – they’d literally be lost without them. The good news about this fact is that people’s reliance on these tools has made search engine marketing a popular and affordable way to boost traffic to your
site and to increase your revenue.
A Couple of Facts
Before you start
search engine marketing, you should realize why it works. First, research studies and reports form
webmasters have shown that between 80 to 95% of their site’s visitors come from search engines. What usually makes the difference is whether or not the owner of the site does any additional marketing, such as direct mail, that might also attract visitors. That says even if you are doing other marketing methods you could be getting a lot more traffic if you concentrated on search engine marketing.
Second, people typically use the same main search engines for all of their efforts. The largest is Google. Nearly one-third of every single person on the Internet uses Google for their searches. That’s a lot of people. Yahoo and MSN are, of course, in second and third places with respectable percentages of their own: 29% and 27%, respectively. This information tells you that you absolutely should be doing some type of search engine marketing for your site and that you need to focus your efforts on Google, Yahoo, and MSN.
What is Search Engine Marketing?
If you’re not familiar with search engine marketing, let’s start at the beginning. Basically, you’re using search engines for the purpose of driving traffic to your site which is the main idea of the engines. However, you are taking extra steps to ensure that you gain access to the largest audience of potential customers possible. For example, SEO is a huge part of search engine marketing.
SEO means developing content around particular keywords which are chosen because they are likely to be ones searched for by possible leads.
Thursday, July 3, 2008
at
8:43 AM
Posted by
Shiv Prasad
One of the primary activities in
SEO that will arguably have the most impact on your sites position in the search engine rankings is
link building. A web pages position in the SERPS (Search Engine Results Pages) is largely dependent on the number and quality of other pages linking to the page. Here we present some of the more common link building techniques to increase your inbound links.
1.
Directory submission: Link directories contain pages of categorized links. One method to obtain back links involves submitting your site to these link directories. Directories can be either paid, free or requiring a
reciprocal link. The most well known directories include the Yahoo directory and dmoz.
2.
Article Submission: Submission of articles to article directories is another common
link building technique. At the bottom of an article you submit to an article directory is an author’s bio where you can include links to your site, as can be seen at the bottom of this article. One of the positive traits of this form of link building is that you can word your author bio as you want and therefore, have choice over the anchor text of the
link.3. S
ocial Bookmark Submission: Social bookmark sites allow you to bookmark
web pages online, and when you do a link is created to the page you bookmark. Submitting pages to social bookmark sites is another common method of link building.
4.
Blog Posting.: Similar to article submission, you may be able to contact owners of blogs relating to your niche and provide them with quality content for them to post on their blog. In this content you may put a link back to your site. The key here is to provide quality content so that it is worthwhile for the owner of the blog to post your content.
5.
Link Exchange: Some sites participate in link exchanges, where you link to a site in exchange for a link from their site. It is important in link exchange to exchange quality links in limited numbers. There is not a lot of value in much of the mass link exchange some sites engage in that have many pages of links devoted to their link exchanges.
6.
Link Bait: This involves the writing of content, of posting of pictures or other interesting posts that other webmaster will find interesting and worth linking too. If the content is of high enough quality if may be featured on sites such as digg, potentially attracting a large number of organic links.
So here we have presented a number of the more common link building techniques. There are many others and a good way to keep up with current link building trends is to become active on one of the many popular web master forums. The key is to try different methods and attempt to get a feel for which methods are more effective through monitoring your sites position in the SERPS. You may want to establish several sites and explore different link building techniques with each site, thus allowing you to observe which technique provides better performance.
Friday, June 27, 2008
at
5:09 AM
Posted by
Deepak Shrivastava
A few possible ways to increase your cash flow include online bets, posting online commercial banners on your desktop or selling products via online bids. You can also consider implementing the online business of selling other people's products - being part of an affiliate program - but it may come to the disadvantage of not owning the copyrights, which will cut the possibility of permanent earnings from that product (e.g. a Mobile). Still, the best thing is to create your own product and to promote it online. Or you could just find someone who also wants to make money fast and getting them to promote the product for you.
Marketing is the key
Of the various internet marketing ideas, it's worth trying search engine marketing, e-mail marketing or affiliate marketing. Promoting a product through a search engine literally means increasing its visibility in the search engine result pages. For that, you need to know the most about the terms - keywords and keyphrases - that your target audience appeals to when using search engines. These are words your viewers type into the search engines' search forms and match the words on your site. Keywords and keyphrases can be seen as the building blocks of any search engine marketing strategy. It is extremely important that they are chosen carefully, or else the rest of the campaign, no matter how effective the implementation you might have thought it was, will probably be of no use.
Retain your existing clients
An unwritten law states that it costs less to engage an existing customer than to find a new one. In fact, acquiring new customers is usually three to six times the cost of retaining existing ones. If new customers contribute to sales growth, the process of acquisition is costly. You have to find, contact and familiarize with your products new customers, and that cuts away your profitability. On the other hand, old customers are the gift that keeps giving. Email marketing campaigns rely on two main objectives: getting direct response and developing relationships for customer retention. Customer acquisition is frequently the objective of B2C retailing campaigns, while customer retention is a major objective for B2B internet marketing.
Use affiliate programs
Making money with affiliate program is in fact offering jobs to those who get people to buy the products they want. You have to make sure your site is easy to spider and plan carefully the flow of Page Rank of your site. The content you post on the site should be real, unique and to reflect quality. Avoid building an ordinary site. Think out of the box. Make more money by using an affiliate program, instead of an affiliate network.
Saturday, June 21, 2008
at
11:02 PM
Posted by
Shiv Prasad
One of the most significant parts to run a search engine optimization campaign is linking. Well placed links helps a lot to push your website in the top of search engine rankings on your choice of keywords. There are many ways to get these links, but some of these ways are quite automated. Taking this significant advantage of your all aspects of link building campaign you can not only get your websites in the top of search engine rankings but also get benefited with the incoming links for your websites for a longer time.
Directory submissions are a source of one of the easiest form of linking in SEO Services . There are hundreds of directories available on the internet where you can post link to your site by submitting in these directories. Some directories are available free while some are paid. The paid directories charge either one time fee or recurring fee. It depends on you to decide on your website strategy whether to post in free directories or it is worth your cost to get submitted in some paid directories.
Submitting the website to the free directories also helps to increase your website ranking in search engines as well as getting listed in search engines like google, yahoo and msn. All these search engine give a lot of weight age to the many incoming links from these directories.
Moreover submitting to directories whether by free or paid submissions is an excellent way to get success in the search engine optimization efforts. Do not stop with a few directory submissions. Make it a point to do regular submissions so as to continuously improve on your rankings in search engines.
Wednesday, June 11, 2008
at
12:53 AM
Posted by
Deepak Shrivastava
One of the most important factors of getting your web site noticed by the search engines is having lots of fresh keyword-rich text content on your site. Getting this has never been easier, thanks to RSS. RSS stands for “Rich Site Summary,” and it is a way for site owners to syndicate their site content to other sites, sharing headlines and article extracts. Because it is so easy to set up, RSS is often referred to as “Real Simple Syndication.”
RSS feeds provide a simple way to add keyword-rich content to your site that automatically updates itself on a weekly or even daily basis. You can easily add an RSS feed to your site that will continue to provide fresh content for as long as you keep it there, and this kind of dynamic, keyword-rich content will get your site noticed by the search engines. You would not want to create a site with nothing but RSS feeds, as this will get your site flagged as a spam site. However, you can set up a sidebar on your main site to display headlines relevant to the topic of your site next to your own original content, or you can create a “news” section of your site with 2-3 RSS feeds displaying headlines, forum threads, or blog entries on your site topic.
To display RSS feeds on your site, you will have to install software to your server and convert the pages where you would like to place the feeds to PHP. Don't worry-this is far easier than it sounds. The “Lesson Resources” section below includes information on a free and easy to use tool that will allow you to display feeds, as well as several sites where you can start looking for relevant feeds.
To display RSS feeds on your site, you will need to convert the pages where you will place the feeds to PHP. In popular HTML editors such as Dreamweaver, you can do this simply by changing the “.html” file extension to “.php”. It is possible to display RSS feeds as Java scripts within HTML pages, but you should avoid this as search engines can not currently read Java scripts. Although the Java scripts will display for human visitors, for the search engines it will be as if they don't exist.
Once you have converted the necessary pages to PHP, you will need to get software that will allow you to display the feeds. Gecko Tribe offers a very easy to use RSS to HTML converter called Carp (). They offer a free version that displays a small ad (“Newsfeed displayed by Carp”) under each feed you ad to your site. There is also a paid version which has more powerful features and doesn't include an ad. Follow their very simple instructions to install the software to your site server. At the end of the set up process, Carp will give you a short piece of code to paste into your PHP page. This includes a placeholder RSS feed URL.
Now that your site is ready to display RSS feeds, you will need to find some feeds relevant to your site. When you find the feeds you want to use, you simply need to copy the URL and use it to replace the placeholder feed URL created by Carp. The following sources will help you search the quickly growing number of feeds that are out there for the asking.
RSS Feed Search Engines
You can search for relevant RSS feeds by going to this search engines and doing searches
Bloglines ()
BlogPulse ()
Findory Blog Search ()
Gigablast Blog
Search ()
IceRocket Blog Search ()
Feedster ()
Technorati ()
Happy Blogging
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Monday, May 12, 2008
at
3:21 AM
Posted by
Deepak Shrivastava
I got into SEO only a short time ago. Before that I was working for a IT College. It became quite clear to me after looking at site after site that if web designers were taught how to build w3c compliant sites and considered the search engines while building a site there would be a lot less SEO peddlers about. I started studying html only a few years ago and the only nod to the search engines was to include meta tag keywords in a pages html. This may not be the case at every educational establishment but it sure was at mine.
When I was studying it was stressed that w3c validation was an important thing to strive for and it is. When building a site its easy to dismiss a few errors in favour of getting a site cross browser compatible but you should not feel that your website is finished until it validates. Although it's still debatable whether or not having a validated site helps with SEO its a good habit to get into. It's generally easier to optimise a site from scratch so here's a few tips to think about when designing your next masterpiece.
Name the pages based on the keyword that you would like that page to rank for. Choose one main keyword per page to avoid diluting your keyword. Include a keyword in the name of your image folder and any other folders that are only one sub directory deep. This means your keyword will pop up more in your pages code. It's always tempting to use Javascript image rollovers for the navigation but the javascript code seems to confuse Google crawler spiders so if you can, use css instead. When writing the code for the navigation be sure to include full urls's, i.e. The full path to every page, and include your keywords in the anchor text of your links. This will help your internal linking structure.
As for content, lots of text, images and video. Including your video as a flash .flv file and then submit a video sitemap to google. Content is boss so jump to it.
Friday, May 2, 2008
at
1:20 AM
Posted by
Shiv Prasad
Urchin is a web site analytics solution used by web site owners and marketers to better understand their users experiences, optimize content and track marketing performance. Urchin tools are available as a hosted service, a software product and through large web hosting providers. These products are used by thousands of popular sites on the Internet.
Products
1. Urchin 6 On Demand
2. Urchin 5 Software.
3. Urchin 4.
Urchin 6 On Demand
How many visitors you get from ads and keywords is not sufficient information. But urchin 6 tool shows you which keywords and ads refer your best customers. This tool shows you how your best customers navigate your site. It closes the loop on ad spend and revenue to calculate your marketing and website ROI. This tool increases conversions which helps in making more profits. It is easy to use and it simply tag your pages and paid URLs, and your reports are updated with the latest information throughout the day.
Features
1. Site Overlay- It browse your website with Urchin metrics overlaid directly on your links and you can immediately see the popularity and effectiveness of each link on every page of your site. Its powerful reports shows the effectiveness of your site design in a visual method that is instantly understandable.
2. Funnel Visualization- It eliminate bottlenecks in your checkout and conversion processes and reduce abandonment. Pinpoint where visitors leave your funnels and find out where they go. 3. Advanced Visitor Segmentation- This tool defines your own custom segments such as geographic location and new versus returning visitors. It compares visitor behavior, conversion metrics, and trends for individuals or groups of visitors.
4. Trend Reporting- Its compare metrics across months, days, weeks, or any two arbitrary date ranges. Urchin shows you whether you are up or down for each metric.
5. Analysis Options- It provides report data on the fly and compare visitor segments, examine data over time, and view Lifetime Visitor Value. Drill down to view individual visitors, sessions, and click paths.
6. Key Performance Summaries- Urchin 6 on demand provides executive-level view of traffic quality and quantity trends. Quickly identify problems. Discover new opportunities. Compare referrals, regions, revenue, conversions, campaigns, and keywords.
Monday, April 28, 2008
at
2:29 AM
Posted by
Shiv Prasad
Well! there is a famous saying “First Impression Is The Last Impression”
In today’s competitive world the above saying is playing very important role.
As today people are running for jobs in every fields and in all directions, but some of them get success and some are not. Why some are not getting?
Now here is the answer for the above question and it is Resume or Biodata of the person. And this is the first impression of the person for getting and losing the jobs. A good resume is the tool that can get you an invitation to the interview for your dream job. If writing a good resume is part of your preparation for the job hunt.
Don’t forget that your resume is really an index of your abilities.
The very first step is to build your resume in right and professional format.Today 2 main formats are used: Chronological and Functional
To build your resume you can use free resume forms located on the web. This can provide you with directions if you are having trouble building your resume.
There are 2 important things to keep in mind while building resume is proper order and punctuations. Correct punctuation is another consideration for expressing good grammar, and essential for creating clear business communications. A resume with lots of grammatical errors, or one that contains lots of typos drives recruiters crazy. If you can’t proofread your resume yourself, get a friend or a professional do it for you!
Use action and industry oriented words which create a positive impression about you, that you are professional and knowledgeable.
A lot of people think a generalized resume describing everything they have ever done is a great way to show their experience and skills. This is not true. You should only include information that is useful to the job you are applying for.
Sunday, April 20, 2008
at
12:13 PM
Posted by
Shiv Prasad
Understanding what you need from a web host and visiting different host websites to see what they have to offer will give you some good information on which to make your choice. Below are four tips that can make this decision a little easier.
Check Out Different Web Hosting Packages: as your needs will be different from a big corporations needs or a medium sized business' needs, a lot of web hosts offer packages for small, medium and large businesses. When comparing packages, you will notice that the main differences are cost, amount of data transfer and disk space available, number of email addresses offered, and amount of bandwidth you will receive each month. If you're planning to upload lots of pictures, video or other media that takes up more space than text, you should find out how much space you'll need before choosing a web host.
Quality Control Panel: A good web host makes it as easy as possible for customers to upload files, manage email accounts, analysis site statistics and manage FTP accounts. Gain knowledge of as much as you can about the control panel before choosing a web host. Learn which site statistics will be available so you can adequately monitor all marketing campaigns and incoming traffic. Lastly, make clear in your mind you can contact customer service at any time if you're experiencing problems.
Moving Your Domain Name: If you're moving from one web host to another, keep in mind that you may have to pay to move your domain name. While some hosts offer to do this for you for free, others do not and will charge you for registration.When reviewing monthly fees and billing options, find out exactly what's included in these fees. If you don't have a domain name, you will have to register one in order to claim a web address so no one else can use it. Some web hosts include the domain registration fee in their monthly fees, while others charge service fees. Because your domain name needs to be renewed each year, find out who will be paying the renewal fee as well.
Customer Service: If you can't get in contact with your web host if you're site goes down, there is very little you can do except wait until the site is up and running again. Choosing a web host that provides excellent customer service 24/7 via phone, live chat, email and tutorials found on their website can make downtime seem less frustrating.
Wednesday, April 9, 2008
at
5:00 AM
Posted by
Deepak Shrivastava
The SEO and Web Design in SEO Web Design
These days, the attention of website designing has been to build websites that not only look great, but also get to the top of the search engines. This is what you can call SEO web design, which essentially is all about designing your website with a few SEO principles in mind.
SEO web design is all about designing a website in such a way that gets to the top of search engines. SEO and web design are basically apples and oranges but it pays to pay attention on how one can juggle them without being off balance.
SEO Defined
There are basically two things that SEO or Search Engine Optimization is not. It’s not a fad and neither is it rocket science. It’s all about being at the top of search engines for your most relevant keywords. For any website to be profitable, it must rank for your keywords in the search engines. At least 40% of overall traffic on the Internet comes from the search engines. SEO is easily the cheapest way to generate traffic to your website.
SEO basically involves two parts: (a) optimization of your website’s pages and (b) building links coming into your site.
Website Design Defined
Website design is all about arranging design elements (graphics, text, color and space) to create an attractive whole. This goes hand in hand with SEO – a website design that is not friendly to the search engines is a waste of time. On the other hand, if it is not user-friendly, it will also be detrimental to your search engine rankings. If your visitors press the “back” button right away upon landing on your web page (from clicking on a search engine result), it’s going to adversely affect your search engine rankings.
Thursday, January 24, 2008
at
5:50 AM
Posted by
Deepak Shrivastava
SEO - Making your page "optimal" for visibility in various search engines. Nothing social about that unless you're using something like Mahalo.
Social Media Optimization - the phrase Social Media Optimization was first invented by Rohit Bhargava.It means Making your web pages and your site content easy to bookmark, share, recommend to friends, to comment on or even to syndicate on Facebook, other blogs etc. Things like adding chicklets for Digg and Delicious, email this link options, post to Facebook, embed video links, add to social shopping sites (for ecommerce)...
Social Media Marketing - this is the off-page stuff. This gets into link building a bit, if you're using social networks to build links. For example, you make a certain type of handmade Stone (Granite , Marble ETC....). You can join the social shopping engine Etsy which focuses on hand-made and Kitchen COuntertops, submit your products to the social shopping site FiveLimes that loves the green friendly business, and write an article about how your product saves the planet and post it on Green friendly sites like Care that allow you to post your own blog entries. Include keyword optimized contexual link within the article, and you're SMM'ming and SEO'ing.
I agree that these are e tenants to social marketing (SEO, SMO and SMM) and that one is focused on your site and one is focused in neighborhoods away from your site.I also see SMO as not only onsite but also in optimizing results that are offset with SMM efforts. The two components are essential in any great SMM campaign.
Friday, November 23, 2007
at
9:56 AM
Posted by
Deepak Shrivastava
1. To begin to optimize your web page for search engines consider the most important factor for search engines listing which is the title. Choose the right title. Select a primary keyword for the title that is attractive and attention getting because this way you can get more traffic than usual. Repeat the primary keyword to get more weight in search results.
2. Use as much text as possible in the entire website because search engines most of the time seek for text and search engines cannot understand beyond text. So to optimize your webpage for search engines try to as much as possible give importance to text. Make it a point to use maximum reasonable and quality text on your website. But do not take away images because they contribute to the happy disposition of your webpage.
3. To optimize your webpage for search engines is to rank high on search engines list. And there are ideas which have been around for a while and these are some rules to play by. To begin with know that search engines love meta tags. Meta tags have become essential in search engine ranking to optimize your webpage for search engines. The right keywords make for keyword popularity. These are keywords that drive relevant traffic to your site. The right selection of keywords is a critical part to optimize your webpage for search engines. This will enable you to see how many people searched for a keyword and the variations of that keyword.
5. Keywords should reflect the topics and sub-topics of your text. As has been mentioned choosing the best key words at the same time insuring proper tag placement get better opportunity for success.
6. To optimize your webpage for search engines analyze and evaluate your page for some practices that could cause problems with search engines. This will warn you before they get you in trouble.
7. Learn to track your progress in search engines. Find out if you are even listed at all. Detect if you are moving up or down in the rankings. Rank is of primary importance that is why you should know where you stand. This way is knowing if you are ahead of the competition.
To optimize your webpage for search engines is to get fame. Just remember that contents matter most. Your website traffic will eventually increase as you go along working on development and promotion. Do not take lightly search engine optimization.
Saturday, August 25, 2007
at
4:42 AM
Posted by
Deepak Shrivastava
Affiliate marketing is a concept that has been around in the webs for quite some time now। However there are lots of people who are ignorant to the facts of affiliate marketing and tend to think that affiliate marketing can be used for making quick money. However in reality, this is not the case.
The first thing people have to realize is that affiliate marketing is not a one-day task. It is more like an on going assignment where modifications have to be constantly made on the advertisement to ensure increased sales. You will have to try out different advertising techniques; different means of adding affiliate banners and text links to the site and maybe even join different affiliate programs to find out which affiliate program tends to perform the best. In other words, realizing that lots of trial and error is involved in affiliate marketing will help you succeed in affiliate marketing.
Second mistake most affiliates make is of having a list of about 20 affiliated banners on a single page of their site. In such situations, though most people will see the web page, they won't bother clicking on the banners and thus visit the affiliated sites as your web page looks more like a link farm to them. It is instead better to only add affiliate links or banners that have relevance to the information found on your web page. Place about three affiliate links on your web page, and you have a better chance of your visitors clicking on the links to reach the seller's web page.
Third reason people fail in affiliate marketing is insufficient advertising. There is no way you can expect sales if you just add affiliate material to your site and don?t have any traffic to your site. You have to directly advertise the affiliate links or perhaps add the affiliate links to your website to succeed in affiliate marketing. With SEO, you can improve the page rank of your website, and with this, there is an increased traffic flow to your website. Once there is an increase in traffic to your site, the higher is the number of clickthrus your affiliate links receive. This in turn leads to an increased possibility of sales, and thus you earning money through affiliate marketing.