Bad way to build Back Links

When it comes to SEO many webmasters think of link building in order to boost their rankings, generate traffic and earn money during the process, however the methods used by many people are less than appropriate and the same practices are replicated by many others who want to make a quick buck. When it comes to link building, the end doesn't justify the means.

If you are brainstorming your link building campaign here is a good checklist of things to avoid while optimizing your sites.

Spamming Wikipedia

As many of you know, this particular site has tremendous value for the end user, it has unbiased information which can be used for research because it is factual and not based on emotions and speculations; in fact this is one of the reasons why it ranks so high on the search engines, particularly Google. Many webmasters have thought of editing an article related to their site with the purpose of obtaining a high PR link, the only problem is that in order for your article to get accepted at this online encyclopedia it must be well researched, well written and unbiased; while it may sound easy to do, it is actually quite hard since you have to eliminate sales speech and provide pure information. With all of this said, you might want to reconsider your plans of "spamming Wikipedia"

Incidentally, Wikipedia has been using the "no-follow" attribute for some time now, so your site will not get the link equity you might be after.

Spamming Youtube and other Video Sharing Sites

This is yet another "opportunity" for people desperate for back links. Just like Wikipedia, video sharing sites have implemented the "no-follow attribute" which provides no SEO benefit to your site. Moreover, people hate it when they are having a discussion relevant to the video being watched and all of the sudden someone bluntly suggests a site which is not even relevant to the conversation, if you ever decide to do this you would be killing your SEO campaign since potential visitors now hate your site because you have been spamming it all over video sharing sites.

Spamming Forums

Message board spam has been around for quite some time. Message boards or forums were designed to attract people who would like to share their ideas and opinions with people interested in the same topic, as you see forums are all about content relevancy which is what most "sig-spammers" forget.

Spamming Blogs

If you have ever had the change of starting your own web-log, you may have noticed that several individuals tend to post "comments" which are highly irrelevant to the post and are also filled with a plethora of links. Bloggers dislike this practice very much, that is why blogging platforms such as Wordpress have implemented anti-spam plug-ins such as Akismet in order to minimize this "comment-abuse" Again, building links this way gives your site a bad image.

Spamming Webmasters

It is very annoying to check an email client just to find out that one more webmaster has sent a poorly written and sometimes irrelevant link exchange request, there is a really good chance to acquire strong links this way, however sending machine generated messages to a random list of webmasters will not get you anywhere, in fact, it will hurt you. When building reciprocal links, it is always a god idea to focus on relevancy and quality instead of quantity.

Link Pages (not relevant or useful) - Site-wide reciprocals

When webmasters were caught on the "link-fever" a few years ago, the creation of generic link pages became popular. People added links to a huge list which offered absolutely no value to the surfer, if this is what you are doing then you might want to research new ways to attract inbound links. Exchanging reciprocals with other sites is not a bad idea if it is done the right way, so forget link pages and place those reciprocals on pages which have content and are directly relevant to your trades, this will also avoid site-wide links which look like an effort to artificially create weight and page rank.

Submitting Undeveloped or Poor Sites to Directories (DMOZ, Yahoo Directory, Business.com, Joeant.com, etc)

The sites quoted above provide great SEO benefits if your site gets listed and indexed within their categories, the main reason people get rejected from these directories is because their sites are not fully developed or provide no value to the visitor, if this is the case you might want to add content thinking about the end user rather than the search engines because in the end, the ones clicking your ads and buying your products are not the search engine spiders but the "human visitors"

SEO Training

With high search engine rankings becoming increasingly important for business success online, search engine optimisation (SEO) is an important part of the marketing mix. However, hiring a professional SEO to run a campaign for you can be expensive. That’s where SEO training comes in.

The Importance of SEO

With 90% of internet users using search engines to find websites and the majority of those people only looking at the top two results pages, having a high search engine ranking really can make the difference between business success and failure.

By optimising your website for a particular search term you are able to attract traffic to it from people who are actively looking for your products and services.

This helps your business to generate what are effectively, qualified leads which are likely to produce sales.

The Benefits of SEO Training

The primary advantage of SEO Training is that it gives you access the SEO techniques you can apply yourself to achieve for a fraction of the cost of using an SEO consultant. As such, SEO Training is an effective and affordable way to achieve high search engine rankings.

Best SEO Solution

Search Engine Optimisation (SEO) is increasingly important to the success of your business, it's vital to get and stay ahead of your competition. But when choosing the best SEO solution, it's imperative to get the service that you really need.

All Inclusive

If you're completely new to SEO and you don't have the time, budget or inclination to learn about it, you'll need a package that does it all for you. A great SEO expert will be able to provide a full 'All Inclusive' package. This type of package would usually include:

• Website Analysis and Website SEO maintenance
• Keyword Research, Analysis and Implementation
• Link Building
• PPC Management
• Reporting

All of these areas are essential to SEO success and are distinct fields of expertise requiring a combination of knowledge and experience that only an expert brings.

First 2 Step Of SEO

Seo is of course search engine optimization, but it makes for a whole lot easier typing if I do not spell it out! But seriously, seo is pretty important.

Seo is one of the most important things you can do for traffic generation long term. You see, in the short term, seo is not really that important. When you are first getting started, you really need the direct traffic, and you need it fast. Seo can takes months to take effect, and sometimes it moves up and down. You are number one for weeks and then you fall out of place. It just happens – but when you have many pages and many sites it affects you less than when you first get started and you only have a few sites.

Seo is just really a long term strategy, but the changes take awhile to take place – so you have to work on it now, while you are small, and it will help you get big. That is the bottom line. You have to work on seo now.

So what are the first 2 steps to seo?

1) You have to have your keywords on your web pages. I like to have my keywords on my titles, in my content, in my heading tags, and in my description tag.

2) You have to get backlinks to your web site. I like to use article marketing and web directory submission to do this. Article marketing can create faster inbound links than web directory submission, but the web directory submitting can help you get longer lasting links.

Make Use of RSS Feeds

RSS can be utilized by webmasters to deliver their website content to the target audience in many creative and innovative ways. RSS web feeds generally contain the topic summarized in a very easy to understand format. Moreover, it does not burden the user to read the whole article in order to see if it was what they were interested in. The title and summarized information in RSS feeds usually gives the reader enough information to decide if he/she is interested in reading it further. This in turn brings in targeted unique traffic to each of your pages, instead of all the traffic coming through the homepage. In other words, RSS feeds greatly facilitate page-to-page traffic generation.

Anther attractive feature of RSS is its ability to deliver important updates directly to your visitors email. RSS feeds come with a subscription feature, whereby, your visitors sign up to have any new updates or articles alerts delivered to their email. If you manage to write a content that is of interest to your existing visitors, the email alert subscription would help in bringing back those visitors. Since your visitors always prefer to get access to the "information they need" in a least simple and fastest way possible, RSS feed subscription gives them the option to access their articles, updates or products of choice from a centralized and easy to access location; that being, email alerts.