On-Page and Off-Page Optimization

On-page Optimization Explained

There are two main types of search engine optimization – on-page and off-page. On-page is probably the simplest of these two aspects of search engine optimization. It relates to the elements on the web page itself. That is, the words, and what importance is given to the words on the page.

Search engines want to know first and foremost what a web page is about. So they will look at the various word elements. Search engine robots (or “bots”) cannot read images or things like javascript or most other scripting languages. So they have only the pure text to rely on. They look for various clues within the HTML (hyper text markup language) on the page to find out the important words.

First they look for the title of the page (the words within the tags) as the biggest clue. Then they look to see if there are any header tags see if they have any words between them. These are the large font sizes that denote page or section headings, and are a good indication what a page is about. They also look at the URL of the page itself (the web page address). The chances are that if the same word appears in the title tags, the header tags and the URL then it’s a fairly safe bet to assume that that’s what the page is about.They then check to see if the same words are contained in the body text of the page, and how often. The various combinations of these, and their frequency on the page, will determine firstly what the page is about, and secondly how important that page is against all other pages about the same thing (your competing pages).

Off-page Optimization Explained

This relates to the links from other sites coming into the web page in question. For a page to be listed high up in the search engine listings (if you want your page to be Number 1 or at least near the top of the first page of the search engine’s results) you have to be what the search engine judges an “authority” site. This usually means that you have to have other web pages (preferable outside your own site) on similar themes, linking to you. These links are preferably non- reciprocal (one-way only) denoting that the other websites think that this page is important enough to link to it (without necessarily a link back in return).

Increasingly, you need both on-page and off-page optimization. If you are in a relatively
uncompetitive market, like balloon blowing (to take a throwaway example) the chances are you’ll be able to get a high listing in the search engines just by using good on-page optimization; you probably won’t need backlinks at all. But the more competitive the sector, you’ll be wanting all the backlinks you can get. And in a really competitive market, like the insurance market, you really will be struggling to inch ahead of your competitors by using complex backlink strategies like linking from different “C block” IP (more of that later) addresses, varying the anchor text (more of that later as well), and so on.

Related Posts:- Off page Optimization

Automated link exchange Good or Bad?

How can you tell the difference between a good link exchange and a bad one?
I heard that the bad ones can ban you from the search engines.

People say it is BAD, But i will advice two things when you select your partners

[1] Be selective - Find only relevant partners.
[2] Try 3 way - It works better i think.

In terms to avoid getting banned you need to be careful about automated link exchanges.

They are not all bad, but you must pay attention, because some of them leave HUGE footprints for the search engines...

Also some are just useless because your link gets burried within "137.786" link entry mega directories within a subpage so far down the linking hyrarchie (do you spell this like this?) that search engines just won´t find your link.

If you use them, be very selective.

1. In the automated link exchange service you chose
2. In the sites you change links with. (no mega directories, only sites related to your topic, link page must be able to be reached from the partners home page, at least not more than 3 clicks away...)

All after all, link exchanging is a time consuming task, but can pay off after time!

Read Articles realted to Link Building at here:-
Link building basics for SEO
To Link OR Not to Link???
Danger from Link Farms
Types of Link Building
Benifits of Reciprocal Link Exchange

Thanks to Google Team

Thanks Google!

This week I received a Christmas gift from Google. It is a Great PR of my all Blogs, Sites and Directory.

The Google page ranking mechanism is the most successful collaborative ranking mechanism there is, which is able to successfully operate on a huge dataset. For those of you who for some strange reason don’t know, Google will rank web pages not only based on what words appear in them and how prominently they appear, but based on how many other websites carry link to that particular page, and how many websites carry links to those websites, and so forth, producing a surprisingly accurate and fair ranking mechanism.

I did not realize that my blog now has PR4. I just read in the forum and discussed in my friend group that Google is finally uploading the PR data to most data centers recently to update all PRs . After reading the forum, I checked my blog. Surprisingly for me, I got PR4 :D

But I am personally happy this this PR update because it means something for a beginner like me who just started to make this blog 3-4 months ago. So, what did I do for the last 3 months to have my PR increased from PR0 to PR4?

I did on my blog in these points

1. I updated my blog regularly .
2. I did exchange links to related websites or blogs.
3. I put comments on blogs.

I got Pr on my these blogs sites and Dir
http://godirectory.mylinea.com/ 4 PR
http://equipmentleas.blogspot.com/ 3 PR
http://121dating.blogspot.com/ 3 PR
http://health-terms.blogspot.com/ 4 PR
http://deepseotips.blogspot.com/ 4 PR

Thanks to Google

And, so are most bloggers.

Well, Mr. Google , don’t penalize good, transparent bloggers who are trying to make a buck but still offer quality content. Let search engine visitors decide if the content is worthwhile.

Please suggest me Some points that how can i improve My blogs regularly.I am waiting your comments.

Once more thanks to Google Team

Link To Us

To embed this Text Code on your site or Blog, copy and paste the following code:

<a href="http://deepseotips.blogspot.com/">"Seo Tips By Deepak Shrivastava"</a>

Link suggestion

I am looking for quality sites or Blogs for link exchange. So if you like our Blog, Then Insert our code to your pages and then conatact from Via email at :- sks.deepak2@gmail.com

Opportunities,Just a click away

Email marketing is a sub-discipline and type of marketing which uses electronic mail for communicating commercial or fundraising messages to an audience .Well if you start email marketing you need to understand that a market that is relatively new has slightly different nuances. For instance a Google adword count has a maximum of 25-30 words characters. The design too isn't very flashly. An email marketing venture acquired the required skills.

Through the knowledge of the Internet is a must and the other required skills like creativity, inclination towards search marketing, technological knowledge how ,understanding of consumer behaviour etc, are also needed.

Planning is extremly important. What do you want to achieve out of a particular campaign and who are your target audience. In terms of scope of operations ,a minimum of certain skills are required copy writing ,designing etc.

There are many email marketing software available by which you can exactly track how many people click on particular service and how many people found it interesting and how many of people went a step further. You can also get answers to question like what is the average age group of Internet users who clicked on a particular online ad what is it that appealed to them by collecting data from the feed back form they fill in a particular ad etc.

There are enough opportunities available in email marketing considering the fact that competition in this booming industry is also fierce. But the landscape is changing, as the target auidence is transforming its behaviour.